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‘Our members feel that they are the CWU’
CHRIS WEBB tells Sam Tobin how the CWU’s member-led Four Pillars and Pay campaign won overwhelming support
The CWU's Chris Webb

THE SUCCESS of the CWU Four Pillars and Pay campaign culminated in overwhelming support for a new deal for Royal Mail workers last month.

But the deal, which covered pay, pensions and working conditions, was built not just on the hard work and dedication of members but on a slick and members-led communications and social media strategy.

CWU head of communications Chris Webb tells  the Star that the union’s Four Pillars campaign was “the perfect fusion of the best of the new” with “what we’ve always done well, which is get out and meet our members.”

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