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The ‘great hack’ – data-scraping for the far right
In our condemnation of Cambridge Analytica we must not rebuke its methods more than its motives, explain ROX MIDDLETON, LIAM SHAW and JOEL HELLEWELL

THE Cambridge Analytica scandal blended together many modern worries: powerful computing technology, oversharing on social media, whistleblowers and shadowy figures undermining democracy around the world.

How information was harvested on you and your friends, perhaps even without your consent, before being used to influence the outcomes of elections was a huge story in the media. It was summarised recently in the documentary on the subject, The Great Hack.

Yet the media’s focus (which is replicated in the documentary) on the supposed uniqueness of the technology deployed by Cambridge Analytica means that it loses sight of the fact that the capitalist class has always had various means of disseminating propaganda to influence elections, of which this is merely the next generation.

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