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The marketing of experience and the consumerism of culture
Why we are allowing ourselves to be transformed into guinea pigs of capitalism, asks JULIAN VIGO
A protest against AirBNB in Edinburgh. The firm is marketing 'experiences' to its customers

AIRBNB sent me an email the other week with the subject line: “Experiences you don’t want to miss this week in London.”

It is one of many such emails from Airbnb which has expanded over the past year from the business of people renting out their homes as holiday spaces to the wholesale marketing and selling of experience. Yes, you read correctly, now you can pay Airbnb to live life. How novel!

The old expression,“I have a bridge to sell you” is actually a reference to George C Parker in addition to many other conmen from the bridge’s completion in 1883, such as Reed C Waddell,  William McCloundy and the Gondorf brothers, Charles and Fred.

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