Skip to main content
NEU Senior Regional Support Officer
The marketing of experience and the consumerism of culture
Why we are allowing ourselves to be transformed into guinea pigs of capitalism, asks JULIAN VIGO
A protest against AirBNB in Edinburgh. The firm is marketing 'experiences' to its customers

AIRBNB sent me an email the other week with the subject line: “Experiences you don’t want to miss this week in London.”

It is one of many such emails from Airbnb which has expanded over the past year from the business of people renting out their homes as holiday spaces to the wholesale marketing and selling of experience. Yes, you read correctly, now you can pay Airbnb to live life. How novel!

The old expression,“I have a bridge to sell you” is actually a reference to George C Parker in addition to many other conmen from the bridge’s completion in 1883, such as Reed C Waddell,  William McCloundy and the Gondorf brothers, Charles and Fred.

The 95th Anniversary Appeal
Support the Morning Star
You have reached the free limit.
Subscribe to continue reading.
Similar stories
President Donald Trump speaks at an education event and exec
Men’s Football / 28 March 2025
28 March 2025
JAMES NALTON writes about Iran's qualification for the tournament and whether the United States is fit to welcome visitors from across the world
A man stands amid the rubble of homes, destroyed by the Isra
Features / 20 February 2025
20 February 2025
One can only imagine what would happen if 2.2 million Palestinian refugees were pushed into Jordan, Egypt and other Arab countries, per Trump’s proposal, writes RAMZY BAROUD
MORE THAN MEETS THE
EYE: While USAid does
provide humanitari
Features / 16 February 2025
16 February 2025
With its track record of leveraging cultural power for US gain and barely concealed promotion of coup attempts, the US Agency for International Development will not be mourned among the US’s southern neighbours, write JOHN PERRY and ROGER D HARRIS
Opinion / 24 January 2025
24 January 2025
It is painful that Donald Trump used David Bowie’s music during his campaign when the singer’s work was directly critical of his politics, judges PETER KENWORTHY