Skip to main content
Donate to the 95 years appeal
Why women’s football on free-to-air TV is a big deal

by James Nalton

WOMEN’S football received a huge boost this week after a TV deal was struck which will see Women’s Super League (WSL) games shown live across Sky Sports and the BBC from next season.

As is always the case when it comes to football’s relationship with TV, much of the focus was on the money and how useful the three-year deal worth £8 million per season will be for the development of the women’s game.

But the most important part of this deal is the BBC’s involvement and the fact that games will be shown on BBC1 and BBC2, rather than hiding games behind the red button as has often been the case previously. 

The 95th Anniversary Appeal
Support the Morning Star
You have reached the free limit.
Subscribe to continue reading.
Similar stories
Bayern Munich's Harry Kane with The Bundesliga Meisterschale (championship shield) at the Allianz Arena, Munich, after his side won the Bundesliga title. Picture date: Saturday May 10, 2025
Men's Football / 22 August 2025
22 August 2025

JAMES NALTON takes a look at the German league’s move to grow its audience in Britain, and around the future of football on TV in general

Umea' Marta da Silva lifts the trophy after winning the UEFA
Women’s football / 19 March 2025
19 March 2025
As the transformation of the game in Europe continues, Umea IK is among the unfashionable clubs of yesteryear who know they can no longer compete
A view of the Senedd, the Welsh parliament building in Cardi
Men's rugby union / 30 January 2025
30 January 2025
Aston Villa's Gabi Nunes celebrates scoring their side's fir
Women’s Football / 24 January 2025
24 January 2025
Interim Villans boss Goater insists his side will approach match ‘with caution’