AMAZON was hit by its first-ever British strike today as workers in Coventry offered a “derisory” pay rise of just 50 pence an hour took on one of the world’s biggest firms.

Staff at the US-owned online retail and logistics giant “just want a decent standard of living” as inflation tops 10 per cent, their union GMB stressed.

Speaking from a picket line outside the transnational company’s fulfilment centre in the West Midlands, the union’s senior organiser Amanda Gearing said the 178 employees who backed walkouts in a recent ballot have “had enough.”