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Sunak's ‘populist’ rebrand – can it work?
Prime Minister Rishi Sunak and his wife Akshata Murty, holding baby Henry McGowan, 6 months, during their visit to Burnley Boys And Girls Club, Barden Playing Fields in Burnley, ahead of the start of the Conservative Party annual conference at Manchester Central, October 1, 2023
SOCIALISTS might roll their eyes at Rishi Sunak’s bid to rebrand himself as a man who wants to change Britain.
The calculation is familiar. People are sick of the way things are. They demonstrate it week in, week out in surveys and polls in which they express dissatisfaction with our politics and politicians.
So the way to win their vote is to present yourself as the change candidate. It might seem a difficult makeover for the richest MP in the House of Commons, who is the sitting prime minister and heads a party that has been in power for 13 years.
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