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West Ham fan board demands change after Brady exit

Supporters’ group labels vice-chair’s legacy ‘deeply damaging’ as 16-year tenure ends

West Ham United vice chairman Baroness Karren Brady (left) looks on during the Emirates FA Cup third round match at London Stadium, London, January 11, 2026

THE West Ham United Fan Advisory Board has called for significant change following the departure of vice-chair Karren Brady, whose exit the club confirmed today after more than 16 years in the role. 

The board said her tenure should be judged on supporters’ experiences rather than corporate messaging, describing her legacy as “deeply damaging” amid growing concerns over fan relations, rising costs and the club’s overall direction.

The 57-year-old Baroness’s departure comes with the Hammers two points and one place above the Premier League relegation zone with five matches to play.

Brady took up her role with West Ham after David Gold and David Sullivan bought the club.

She previously worked as managing director at Birmingham after Sullivan purchased that club.

“It has been a privilege to work alongside the board, management, players, staff and supporters at West Ham United.

“Together we have achieved remarkable milestones, but the highlight for me will always be lifting the Uefa Europa Conference League trophy – a moment that will stay with me forever. I am deeply grateful for the relationships, challenges and opportunities that have shaped my time at the club.”

The West Ham United Fan Advisory Board have called for change amid Brady’s departure, saying in a statement: “We note the departure of Karren Brady from West Ham United.

“Under her leadership, supporters have seen concessions stripped from young, elderly and disabled fans, only to be restored after a season-long campaign.

“Ticket prices have risen year on year despite record broadcast revenues.

“Supporters have faced ongoing failures in stadium operations, safety and overall matchday experience.

“The club has recorded a £104 million loss, with another expected this season, leaving it in a worse financial situation than in 2010.”

During Brady’s tenure the club completed their move from Upton Park to the London Stadium, which was built as the flagship venue for the 2012 Olympic Games.

“The move to the London Stadium was sold as progress. We were told ‘we had no choice, we had to move in order to compete’,” the statement continued.

“For many, it has delivered the opposite — a dilution of identity, atmosphere and belonging.

“The FAB has engaged throughout in good faith, offering clear, evidence-based solutions. These have too often been met with delay, deflection, or outright refusal.

“Stewardship demands accountability. Many supporters will conclude that, in this respect, the Club’s leadership has fallen short.

“This must now be a turning point — not a rebrand. Deep leadership issues remain at the Club however.

“West Ham United needs leadership that respects supporters as stakeholders, restores transparency, and rebuilds trust through action, not words.”

Sullivan, the club’s chair, described Brady as an “exceptional leader” and added: “We wish her every success in her future endeavours and thank her for her outstanding contribution over the past 16 years.”

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