
IT IS heartening to realise that the reach of the Morning Star is not restricted to this fair isle, with the ever-popular digital edition seeing our readership going international.
A few weeks ago, we attended the Unsere Zeit Press Festival which for the first time took place in Berlin.
Keith Barlow, our man on the ground in Germany, arranges for the paper to have a stall at the festival.
Following an early-morning collection from the local warehouse, the papers were taken to the airport along with the previous two days’ editions.
Keith knows his market well, having represented the paper for many a year in Germany both at this festival and the Rosa Luxemburg event in January.
His sales strategy is to offer the most recent edition for €2 or three editions for €3. This tactic is not something that I would have considered doing at home but it really does go down well and we sold around 200 papers.
Everyone we spoke to was encouraged to sign up to the daily newsletter, check out the website and consider purchasing a digital subscription.
It is true that there is a legacy of the Morning Star having been available in the German Democratic Republic, which helps the sales and there are many conversations with people who remember reading the paper at that time.
However, sales are not limited to this — many young people visited the stall and were particularly interested in our connection with the trade union movement and those unions that are shareholders in the People’s Press Printing Society.
Our coverage of the cost-of-living crisis the fightback by the movement and the war in Ukraine were all hot topics which encouraged a purchase of the paper.
Trade talk has led me to understand that other papers are doing their best to increase international sales and have started printing in countries where English is the main language.
We cannot print abroad, the cost being prohibitive — otherwise we would already be in Ireland, it was a real blow when we had to stop selling the print edition there several years ago.
There is nothing to stop us searching for new markets internationally and you can help with this.
Encourage friends and family to keep in touch with events by subscribing to the paper. Do you have connections with the movement abroad?
Can you make introductions for us to follow up? If you can or have any thoughts on who to approach drop me a line by writing to circulation@peoples-press.com.



