Bernie Ecclestone stepped into the 21st century yesterday after admitting there is a team attempting to raise Formula One’s profile on social media, before reiterating that his focus is solely on making money through TV revenue.

Last month, Ecclestone stated that he was “not interested in tweeting, Facebook and whatever this nonsense is,” claiming to be “too old-fashioned” and that he “couldn’t see any value in it.”

But after realising how many how many people use the F1 app, the motorsport supremo warmed to the idea and revealed that a team of eight people were fully committed to raising F1’s profile on social media.