Skip to main content
Work with the NEU
‘Our members feel that they are the CWU’
CHRIS WEBB tells Sam Tobin how the CWU’s member-led Four Pillars and Pay campaign won overwhelming support
The CWU's Chris Webb

THE SUCCESS of the CWU Four Pillars and Pay campaign culminated in overwhelming support for a new deal for Royal Mail workers last month.

But the deal, which covered pay, pensions and working conditions, was built not just on the hard work and dedication of members but on a slick and members-led communications and social media strategy.

CWU head of communications Chris Webb tells  the Star that the union’s Four Pillars campaign was “the perfect fusion of the best of the new” with “what we’ve always done well, which is get out and meet our members.”

The 95th Anniversary Appeal
Support the Morning Star
You have reached the free limit.
Subscribe to continue reading.
Similar stories
CWU leader Dave Ward
TUC Congress 2025 / 8 September 2025
8 September 2025

CWU leader DAVE WARD tells Ben Chacko a strategy to unite workers on class lines is needed – and sectoral collective bargaining must be at its heart

Majority members out campaigning in Newcastle [Pic: Majority]
Durham Miners’ Gala 2025 / 12 July 2025
12 July 2025

JAMIE DRISCOLL explains how his group, Majority, plans to empower working people to empower themselves

Joanne Thomas campaigning for safe shopwork
Durham Miners’ Gala 2025 / 12 July 2025
12 July 2025

Incoming Usdaw general secretary JOANNE THOMAS talks to Ben Chacko about workers’ rights, Labour and how to arrest the decline of the high street