Keeping the ‘Crew’ in Columbus: another victory for fan activism
Not only have Columbus fans succeeded in saving their MLS club's 'Crew' name; their passionate campaign against an attempted rebrand has won long-term concessions from owners. It's a positive case study for supporters around the world, writes JAMES NALTON
IT WAS apt that the team known as Columbus SC failed to win a single point in Major League Soccer, never mind a single game. A pointless outcome from what felt like a pointless venture.
Changing the name of the defending MLS Cup champions would be a baffling decision in itself, but within the context of the Columbus Crew, and everything the Crew name stands for, it was even more bemusing.
The Columbus Crew community and wider supporter base are familiar with such threats to their club, having faced even bigger challenges in the past.
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