FOOTBALL clubs and governing bodies are not doing enough to build trust with female supporters, according to Kick It Out, with more than half of women fans saying they have experienced sexist behaviour at matches.

A survey conducted by the anti-discrimination group showed 52 per cent of 1,502 respondents had either witnessed or been victims of misogynistic words or behaviour from fellow match-goers, with the vast majority – 85 per cent – saying they had not reported it, largely due to a belief their complaints would not be taken seriously.

In response to the findings, the organisation has launched a campaign to combat sexism in the game, focusing on challenging and reporting misogyny, having seen a marked increase in reports received over the last two seasons.