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We need to rebuild Morning Star sales after the pandemic – and we need your help
This weekend the Morning Star will be in its element promoting protests over the cost of living and the drive to war. But we must build regular sales to be able to keep doing this, says circulation manager BERNADETTE KEAVENEY

TODAY’S edition has been provided for distribution at two critical protests — that over the cost-of-living crisis on Saturday and the global day of action to stop the war on Sunday.  

Additionally the paper is available at the Scottish Labour Party conference and during the week has been on several picket lines. 

Our paper is usually available for sale or distribution at key events ensuring that our progressive viewpoint reaches a wide an audience as possible. 

Our work shouldn’t stop when the edition goes to press, the website is updated and the pdf becomes available. 

This is when we need to get everyone pushing out on social media, talking at the bus stop in union meetings about the content and relevance of the stories in the paper.

Every day we need to reach out to a new audience and importantly encourage those who occasionally read the paper to become regular readers.  

To continue our work we need all our readers, readers and supporters’ groups and trade union branches to play their part.

There is no secret that the finances of the paper aren’t strong — we rely on the generosity of our readers to raise £216,000 a year for the fighting fund and we are still left with a shortfall.  

Our largest income stream is the sale of the paper whichever platform our readers use: print, website access or pdf subscription.

Yet sales have been hit hard during the pandemic, and they must be rebuilt if the Morning Star is to survive. 

Our target is to increase our sales by £200,000 a year, and the Morning Star will be launching a campaign around this in coming weeks.

The figures speak for themselves.

1,000 new readers  buying every day would bring in £234,000
2,000 new readers buying the paper three time a week: £234,000
1,000 new readers buying full website access: £199,000
3,333 new readers buying the basic subscription package of £5 a month: £199,980

We now have a readership who do a mixture of the above so will be looking at the income streams to measure our success in winning new readers. We will keep you, our readers, updated.

What we cannot do is sit back and hope for a miracle. We need to revisit the work of the readers and supporters’ groups (RSGs) and encourage everyone to put sales front and centre of their work. 

This weekend’s distribution would not have been possible without the assistance of the RSGs, Communist Party nations and districts and others in the movement. 

This is a start but we have ideas that we will roll out in the weeks ahead.

Our small team here will work with the trade union movement to ensure that we publicise the various methods of buying the paper. We will work with our trading partners in wholesale and retail to promote the paper.  

The task ahead isn’t easy but we need to start. Looking back into the circulation archive the message from the Daily Worker and the Morning Star  the message today is the same as it was in 1930 and the 1980s.

Read the Star yourself every day. Recommend it to your workmates, neighbours, family and friends. Sell it in your union meetings, shopping centres and housing estates. Discuss its importance in your local labour movement.

Read it. Buy it. Sell it.

Please contact campaigns@peoples-press.com and circulation@peoples-press.com for more information on our sales campaign. 

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