THOUSANDS of people will take action across the country tomorrow in a Don’t Buy Apartheid campaign, boycotting Coca-Cola and Israeli produce in solidarity with Palestinians.

Palestine Solidarity Campaign (PSC) is urging individuals, shops, restaurants and venues to stand against genocide by switching products consumed.

Pickets and rallies will take place in cities and towns nationwide.

Israeli fruits and vegetables such as avocados, peppers, herbs and dates are stocked widely in Britain.

But companies like Hadiklaim, Mehadrin and Edom operate farms and packing houses in illegal settlements built on stolen Palestinian land in the occupied West Bank.

Coca-Cola’s franchisee in Israel, the Central Bottling Company, owns a regional distribution centre and cooling houses in the Atarot Settlement Industrial Zone in occupied Jerusalem, part of Israel’s strategy to isolate and displace Palestinians from the city, campaigners warn.

PSC campaigns officer Lewis Backon said: “Companies profiting from Israel’s colonisation and military occupation of Palestinian land need to realise they’re not welcome in UK shops, restaurants, venues and homes.

“Together we can support the Palestinian struggle to bring down Israel’s pernicious system of apartheid, just as people of conscience globally helped end apartheid in South Africa.”