Skip to main content
Gifts from The Morning Star
Solidarity in the housework place
SYLVIA HIKINS applauds a polemic against “cleanfluencers” and considers radical alternatives to current inequalities of housework
INSPIRING EXAMPLE: Celebrating the women's strike in Reykjavik, 2006 [Johannes Jansson/CC]

The Return of the Housewife: Why Women are Still Cleaning Up
Emma Casey, Manchester University Press, £19.98

 

EMMA CASEY’s book, The Return of the Housewife, exposes yet another example of how social media is being used to misinform and manipulate.

A reader in sociology at the University of York, Casey strips bare TikTok, Instagram, other digital sources flooded with images of “cleanfluencers” — women cleaning, tidying, putting things right, and linked to the concept of a life of love, contentment, self-care and positive thinking.

The 95th Anniversary Appeal
Support the Morning Star
You have reached the free limit.
Subscribe to continue reading.
Similar stories
beautiful
Book Review / 9 May 2025
9 May 2025

GUILLERMO THOMAS recommends a useful book aimed at informing activists with local examples of solidarity in action around the world

A woman showing signs of depression (picture posed by a mode
International Women's Day 2025 / 8 March 2025
8 March 2025
Women’s hard-fought-for rights are facing sustained and serious ideological attack. Let this International Women’s Day be a call to arms, says Professor MARY DAVIS
Women's rights campaigners in Westminster, London after taki
Editorial: / 8 March 2025
8 March 2025
SIDING WITH PALESTINE:
A woman protester spells it
out on a
Features / 24 November 2024
24 November 2024
Palestinian women have been failed by the feminist movement overall, argues MARYAM ALDOSSARI, calling for a return to principled solidarity instead of selective outrage and dehumanising narratives