SheIS initiative aims to increase viewership and attendance across women's sports
WOMEN’S sports leagues are banding together for the first time with a new initiative — SheIS.
Eight leagues, including the WNBA, US Tennis Association (USTA), Pro Fastpitch League and Canadian Hockey, will try to help each other increase resources, viewership and attendance.
“Each commissioner has agreed to come to one and another’s events,” WNBA president Lisa Borders said. “Women have to support women before you ask other people to support you. I’ll buy a ticket to a hockey game in Canada or a fastpitch softball game.”
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