LABOUR’S widely criticised social media campaign attacking Rishi Sunak is “not a mistake and there is more to come,” Wes Streeting claimed today.

The shadow health secretary said personalised ads accusing the Prime Minister of failing to lock up child sex abusers and suggesting thieves should not be punished are “reasonable following 13 years of abysmal government failures.”

Despite senior party figures condemning the approach, leader Sir Keir Starmer has firmly backed the campaign.