THE threat of industrial action by members of the actors’ trade union has been raised over artificial intelligence protections.

Equity launched an indicative ballot among its members working in film and TV.

It will be the first time the performing arts and entertainment trade union has asked this whole section of its membership, encompassing those working in film and TV, to vote in a ballot.

Performers will be asked whether they are prepared to refuse to be digitally scanned on set in order to secure adequate artificial intelligence protections.

The ballot, which opens on Thursday and runs for two weeks, will show the level of support the union has for action short of a strike.

Another ballot would have to take place before any industrial action is taken.

Equity general secretary Paul W Fleming said: “While tech companies get away with stealing artists’ likeness or work, and the government and decision-makers fret over whether to act, unions including Equity are at the forefront of the fight to ensure working people are protected from artificial intelligence misuse.

“If bosses can’t ensure someone’s likeness and work won’t be used without their consent, why should performers consent to be digitally scanned in the first place?

“This indicative ballot gives Equity members an opportunity to send a clear message to the industry: that it is a basic right of performers to have autonomy over their own personhood and identity.

“Equity has no choice but to recommend members support industrial action. It’s time for the bosses to step away from the brink and offer us a package, including on AI protections, which respects our members.”