PRIME MINISTER Andy Burnham has said “football does not belong to investors” as he joined the criticism of Fifa’s plan to set up a new private company to run the World Cup and other competitions.

On Tuesday evening, Fifa announced it was seeking to launch Fifa Forward Enterprise (FFE), which would bring together the sale of Fifa’s commercial rights with the operational delivery of its tournaments and would have links to the extended family of US President Donald Trump.

The new body would be open to private investors, provoking a furious backlash from Uefa, which said in a statement that it “crosses a line that football’s governing institutions should never cross,” leading to speculation that European football’s governing body could boycott the World Cup.

Uefa also added that “the soul and governance of football are not assets to trade” and accused Fifa of using football “to enrich themselves and their friends” through the proposals.

Burnham, a keen Everton supporter, posted a statement on social media to join the chorus of criticism.

Burnham wrote: “Let me say this very directly. Football does not belong to investors. It belongs to the people who fill the stands and who stand on the touchline week in, week out, rain or shine.

“The World Cup is not a product. It is the greatest competition in world sport, and it was never anyone’s to sell. Dress the deal up however you like. Once you have sold a piece of it, you have sold out.

“Football belongs to the fans. It always has, and it always will.”

Earlier the Football Supporters’ Association called the plan a “new low” from the world governing body as it turned its fire on Fifa president Gianni Infantino.

A statement read: “Many supporters came home from the World Cup believing Fifa couldn’t do much more to ruin everything we love about football’s greatest tournament. Less than two weeks after the final ball was kicked, they’ve shown they can always find a new low.

“Like so many across the game, we are furious. We will examine the detail as it emerges, but we will do everything in our power as fans to fight back against the long line of decisions made that seriously threaten the future of football for short-term commercial gain.

“This cannot become another step in Gianni Infantino’s attempt to reshape football without regard for supporters or the wider game. We fully support Uefa’s statement.

“Every governing body, national association, league, club, supporter and stakeholder now has a responsibility to stand together and protect the future of our game.”

The FA said it was “deeply concerned” by Fifa’s plan to sell stakes in its major competitions.

“We were completely unaware of this proposal and have no substantive details, including what the proposition actually is, and what conditions are attached,” the FA said in a statement today.

“Based on the limited information, we are deeply concerned about the lack of process and governance to get to this point, and the apparent substance and principles involved.

“When the proposal is shared in the full and transparent way now promised by Fifa, we will make our views clear, and comment further.”