Latest editorial
European hopes hang in the balance for Reds against in-form champions, writes STEVE DOUGLAS
Trump’s win spurs on sport’s political divisions
Election fallout quickly spills over onto the pitch
THE adverts between plays make watching American football via US TV a very different experience to Sky Sports’ coverage.
The adverts targeting the US audience are head-spinning: the fast-food ones make my mouth water, I become envious of the endless variety the US seems to offer compared with Britain.
One ad aired during the recent presidential election campaign caught my eye because it was aimed at sports fans — in particular supporters of the NFL franchise the Washington Redskins.
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