Channel 4 reportedly drops BP sponsorship from Paralympic coverage after public backlash
Japan's Yui Kamiji (centre), Shunsuke Uchida (right), and Karin Morisaki wave after lighting the Paralympic cauldron during the opening ceremony for the 2020 Paralympics at the National Stadium in Tokyo, Tuesday, August 24, 2021
OIL and gas giant BP has reportedly been removed as a sponsor of Channel 4’s coverage of the Paralympics following a public backlash over the climate emergency.
The company was originally announced as a sponsor of the event in 2020, but it has now disappeared from coverage as the British Paralympics Association (BPA) and International Paralympics Committee (IPC) face pressure to end their deals with BP after the Tokyo Olympics.
It was announced in January 2020 that BP and Toyota would “share sponsorship equally,” but Channel 4 stated last month that the coverage would be sponsored by Toyota, making no mention of BP.
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