ALAN SHEEHAN has described the “buzz” since Snoop Dogg became a Swansea co-owner and explained how the Championship club plan to build on the feel-good factor.

The 53-year-old US rapper joined a growing list of celebrity investors in British football last month by becoming part of a Swansea ownership group that already included Croatia midfield great Luka Modric.

Multi award-winning Snoop said Swansea’s “underdog” story “really struck a chord with me” and his vast following on social media — 89 million on Instagram and 20.5 million on X — quickly learned about the Welsh club and his love for Joe’s ice cream in the city.

“To have Snoop and Luka on board is a massive benefit,” Swansea boss Sheehan said ahead of Saturday’s league opener at Middlesbrough.

“There is a buzz, obviously. As a football club you have to become more appealing commercially, to be more competitive, and appeal to the wider nation.”

“It’s different to how it was maybe when I was a player, but I understand why, and I totally welcome it.

“Rome wasn’t built in a day, but there are big plans for the football club.

“It’s about building strong foundations and building that character and resilience within the football club.”