FORMER US national team captain Becky Sauerbrunn and Netherlands forward Vivianne Miedema are among more than 100 women’s football players who have signed an open letter protesting against Fifa’s sponsorship deal with Saudi Arabian state oil giant Aramco.
The letter calls the deal, which includes sponsorship at the 2027 Women’s World Cup in Brazil, “much worse than an own goal,” citing Saudi Arabia's record on the rights of women and LGBTQ+ people and the impact of Aramco’s oil and gas production on climate change.
Sauerbrunn voiced concern for women who are imprisoned in Saudi Arabia.
“The safety of those women, the rights of women, LGBTQ+ rights and the health of the planet need to take a much bigger priority over Fifa making more money,” Sauerbrunn said in comments via campaign group Athletes Of The World.
The letter calls on Fifa to replace Aramco “with alternative sponsors whose values align with gender equality, human rights and the safe future of our planet,” and to give players a voice on the ethical implications of future sponsorship deals.
“This letter shows that as players this is what we don’t want to stand for and accept within women’s football. It’s simple: this sponsorship is contradicting Fifa’s own commitments to human rights and the planet,” Miedema said.
Fifa’s deal with Aramco was announced in April as part of ever-closer ties between Saudi Arabia and world football’s governing body. Fifa is expected to confirm Saudi Arabia as host of the 2034 men’s World Cup in December. It is the only candidate for the tournament.
“Fifa values its partnership with Aramco and its many other commercial and rights partners. Fifa is an inclusive organisation with many commercial partners also supporting other organisations in football and other sports,” the governing body said in an emailed statement today, adding that commercial revenue is reinvested into developing women’s football.