FORMER professional wrestler turned cage-fighter CM Punk once said of World Wrestling Entertainment (WWE) owner Vince McMahon: “He is a millionaire who should be a billionaire.”

Those words immediately sprang to mind when McMahon relaunched his failed American football league last week. The XFL was an absolute disaster when it launched in 2001, lasting only one season.

McMahon lost $35 million in his attempt to rival, and better, the National Football League (NFL) and, though he insists the league will not be in competition with the established NFL, it wouldn’t matter if it was.