Creatives need a ‘regime of personality rights’ to protect them against AI, Equity says
Music creators and politicians take part in a protest calling on the government to ditch plans to allow AI tech firms to steal their work without payment or permission, on the Albert Embankment, opposite the Houses of Parliament in London, May 7, 2025
CREATIVE workers need a “regime of personality rights” to protect them from misuse of their voice and personal image by artificial intelligence, Equity has said.
The performing artists’ and entertainment workers’ union vowed to lobby the government to introduce the rights for artists to better protect and license their likeness.
Delegates at its annual conference passed a motion today calling on the TUC to lobby government to introduce the regime and push for the enforcement of data protection rights.
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