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The Morning Star 2026 Conference
Pre-season: The money making business model
Teams are charging fans to watch meaningless friendlies, says KADEEM SIMMONDS

PRE-SEASON is upon us again. The time when teams put their players through arduous running drills to the point where they are forced to throw up.

Once again, a large number of Premier League clubs have flown across the world to enjoy the sun while gearing up for the new season. 

Australia, the United States and Thailand are just a few of the countries where teams will play friendlies over the next few weeks.

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