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The boomerang effect: how Netanyahu made Israel a US issue, and lost
The Israeli PM’s conceited and confrontational style has alienated many people in the US, writes RAMZY BAROUD

DESPITE massive sums of money spent to channel public opinion in the United States in favour of Israel, unmistakable trends in opinion polls are attesting to the changing dynamics of Israel’s support among ordinary people.

Not only is Israel losing its support and overall appeal among large sections of US society, but among young US Jews, as well — a particularity worrying phenomenon for the Israeli government.

The trend promises to be a lasting one, since it has been in the making for years, starting some time after the terrorist attacks of September 11 2001.

It was on that date that the affinity between Israel and the US purportedly grew to unprecedented levels, since both countries claimed to be fighting “Islamic terror.”

In reality, the attacks, the ensuing media discourse and subsequent wars have all coagulated the support of Christian evangelicals behind Israel, as they saw the widening conflict in the Middle East as part of a long-awaited prophecy.

It was precisely then that the support of Israel by US liberals, especially those identifying with the Democratic Party, began to weaken.  

With time, supporting or not supporting Israel became a partisan issue, which is, itself, unprecedented.

While the Israeli government under Prime Minister Benjamin Netanyahu exploited every opportunity to maximise support for Israel in order to achieve objectives deemed important by the Israeli right-wing, ultra-right and religious parties, Netanyahu’s conceited and confrontational style has alienated many people in the US, especially Democrats.

Worse, Netanyahu’s policies of entrenching the occupation, blocking any peace efforts and expanding illegal Jewish settlements, also began to shift the kind of support that Israel has historically taken for granted, that of US Jews.

A comprehensive Pew poll published in October 2013 indicated that a growing number of US Jews question the sincerity of the Israeli government in its alleged efforts to find a peaceful resolution to the conflict in Palestine.

Only 38 per cent thought Tel Aviv was sincere, and only 17 per cent agreed that the illegal Jewish settlements are conducive to Israel's security. Some 44 per cent thought otherwise.

The Israeli government, aware of the generational gap within the US Jewish communities, seemed more fixated on maximising the unprecedented trend of support it was receiving from US Republicans and religious conservatives, especially Christian evangelicals.

Fast forward to January 2018 and Israel’s ratings among US Jews has plummeted even further.

According to a recent Brand Israel Group study reported in the Haaretz newspaper, “support for Israel among Jewish college students in the United States has dropped 32 per cent between 2010 and 2016.”

The report was accompanied by stern warnings from the CEO and director-general of the influential Jewish Agency Alan Hoffman, who described the findings as “extremely worrisome.”

However, no contingency plan is likely to reverse these numbers any time soon, since they are consistent with the overall perception of Israel among the US population.

The assumption that US Jews are an insulated group which lends support to Israel, irrespective of political trends in the country as a whole, no longer suffices.

US Jewish communities are changing, and so is the entire country.
The number of those identifying as “liberal” in the US has leaped from 27 per cent to 41 per cent between 2000 and 2015.

This change was accompanied by rising sympathy towards Palestinians by that same group as indicated by a May 2016 Pew poll.

More liberal Democrats said they sympathised with Palestinians than with Israel, by 40 per cent to 33 per cent.

At the time, it was prematurely concluded by various media analysts that the growing disenchantment with Israel had much to do with the feud between Netanyahu and then US president Barack Obama.

Netanyahu had repeatedly challenged — and often humiliated — popular Democratic president Obama on various issues, notable among them is the expansion of the illegal settlements and the Iran nuclear deal.

The trend, however, continued, simply because once an issue falls in the realm of Washington’s partisan politics, it immediately becomes a polarising one.

For decades, Israel was considered the only issue that united all US citizens regardless of their political and ideological affiliations. That is no longer valid, and Netanyahu has played a major role in this.

The trend among liberal Democrats was countered with another trend among Republicans, who have adopted the cause of Israel as their own.

According to Pew, 79 per cent of conservative Republicans support Israel, while 65 per cent among liberal Republicans share their views.

While Christian evangelicals succeeded in making the unconditional support for Israel the litmus test for any candidate who seeks their vote, the Israeli cause is no longer a rallying cry for Democrats.

Pew concluded that “the share of liberal Democrats who side more with the Palestinians than with Israel has nearly doubled since 2014 (from 21 per cent to 40 per cent) and is higher than at any point dating back to 2001.”

More studies by Pew were conducted in January 2017 and January 2018, all confirming that the trend is a lasting one.

Of all Democrats, only 33 per cent sympathised with Israel, according to Pew’s January 2017 poll.

It was the “first time ever” that the Democratic Party “was split in nearly half between the support for Israel and the support for Palestinians.”

And as support for Palestinians grew among Democrats, so did the margin between the two major parties, as the most recent January 2018 Pew research indicates.

While support for Israel among Republicans has remained high, a whopping 79 per cent, support for Israel among Democrats has sunk even further, to 27 per cent.

True, Netanyahu’s strategy in courting US conservatives has proved a success. However, the price of that success is that the relationship between Israel and the US public has fundamentally changed.

Netanyahu has shoved Israel into the heart of polarising US politics, and although he has achieved his short-term goals (for example, obtaining US recognition of Jerusalem as the capital of Israel), he has irrevocably damaged the decades-long consensus on Israel among US citizens, and in that there is a great source of hope.
 
Ramzy Baroud is a journalist, author and editor of Palestine Chronicle. His latest book is The Last Earth: A Palestinian Story (Pluto Press, London, 2018).

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