#BeReady was the new-look “brand” The FA were promoting as they announced the 23 players who would represent England at the eighth Women’s World Cup in France but most were caught unaware by their innovative use of social media to release the player’s names, using celebrities from Raheem Sterling and David Beckham to pop stars like Ellie Goulding and Olly Murs. 

Over four hours, the names were released one by one which included 12 of the 23 players who won Bronze medals in Canada four years ago.

England manager Phil Neville said that emails had been sent to the 23 players selected at 8am the previous morning. The 13 other players he has called upon during his reign who did not make the final cut were informed by telephone.