Skip to main content
Ada Hegerberg: Now it's time for action

WITH a no-nonsense look etched on her face, Ada Hegerberg stares straight into the camera and says: “Now it’s time for action.”

It’s fitting the Norwegian superstar was chosen as the face of a recently launched campaign aimed at improving the profile and standards in women’s football.

Not just because, as the first ever female winner of the Ballon d’Or, she is the outstanding player in the women’s game.

Support the Morning Star
You have reached the free limit.
Subscribe to continue reading.
More from this author
Umea' Marta da Silva lifts the trophy after winning the UEFA
Women’s football / 19 March 2025
19 March 2025
As the transformation of the game in Europe continues, Umea IK is among the unfashionable clubs of yesteryear who know they can no longer compete
HV71's Teghan Inglis (left) challenges Modo's Alexie Guay du
Women’s ice hockey / 17 February 2025
17 February 2025
Oleksandr Usyk lands one on Anthony Joshua's face
Men's Boxing / 26 September 2021
26 September 2021
Steve Douglas cover the aftermath of Usyk's Saturday night victory
Similar stories
Umea' Marta da Silva lifts the trophy after winning the UEFA
Women’s football / 19 March 2025
19 March 2025
As the transformation of the game in Europe continues, Umea IK is among the unfashionable clubs of yesteryear who know they can no longer compete
Soccer fans watch a Mexican women's soccer league semi-final
Women’s football / 28 November 2024
28 November 2024
Head coach Emma Hayes of the United States gestures from the
Women's Football / 16 August 2024
16 August 2024
View of the nursery in the Olympic Village at the 2024 Summe
Olympics / 26 July 2024
26 July 2024
Rise of women's sports brings greater emphasis on maternity and parental needs