Skip to main content
Gifts from The Morning Star
The Independent Group and Boris Johnson’s advertising agency
SOLOMON HUGHES reports on how Umunna et al spent a lot of money to win a 3% vote at the Euro elections
The Independent Group: (back row left to right) Chris Leslie, Gavin Shuker, Chuka Umunna and Mike Gapes, (middle row, left to right) Angela Smith, Luciana Berger and Ann Coffey, (front row, left to right) Sarah Wollaston, Heidi Allen, Anna Soubry and Joan Ryan

THE Independent Group for Change, the failed “centrist” party founded by Chuka Umunna et al, hired Boris Johnson’s former campaign team to help them choose candidates for the 2019 European election campaign. 

This was the Independent Group for Change’s first electoral test: the new party failed that test, getting just 3.3 per cent of the vote. 

Hiring Johnson’s staff and spending £886,681 on the campaign could not sell the new party to voters.

This April the Electoral Commission revealed party spending in the 2019 European elections. 

The figures show the Independent Group for Change paid InHouse Communications £57,552 for, according to the receipt, “vetting services for 109 candidates ahead of the European elections.” 

Umunna, Mike Gapes and other Labour MPs founded the Independent Group as a breakaway party in protest at Labour moving to the left. 

They were joined by a few anti-Brexit Tories, led by Anna Soubry. 

Critics said it was a movement of centrist MPs with no grassroots — an invention of the “Westminster bubble,” a reaction of MPs against ordinary party members. 

The Independent Group had very strong media support, so lots of wannabes and eccentrics volunteered to stand as potential MEPs in the European elections. 

But the lack of any organised membership in the country meant the Independent Group struggled to select candidates from the volunteers.

So they paid InHouse Communications to vet the would-be candidates. 

InHouse was founded by Jo Tanner and Katie Perrior, who ran Johnson’s 2008 mayoral campaign. 

Being Johnson’s former PR team is central to InHouse business: its publicity is heavily based on its “Boris” connection, with quotes from Johnson like “They are the Fortnum and Mason of communications. They deliver, and they deliver quality. Without them, I simply would not have been made mayor.”

InHouse has used its “Boris” experience to win corporate clients, like Rupert Murdoch’s News UK, Lloyds Bank and BT Openreach — you can see InHouse running a “lounge” to schmooze politicians for their business backers at most party conferences.

Turning to InHouse showed pretty much how the Independent Group for Change operated: it had a lot of cash, but no real members, so it turned to Tory campaigners more used to working as corporate lobbyists for help.

Did the paid-for vetting help? Apparently not. Two of its Euro election candidates had to resign within days of being selected. 

One Change UK candidate for London, a former Tory, had to resign from the supposedly anti-Brexit party within days, when it was revealed he had written on Twitter: “When I hear that 70 per cent of pickpockets caught on the London Underground are Romanian it kind makes me want Brexit.”

Shortly after, the party’s top candidate for Scotland had to resign when it was revealed he had tweeted many offensive comments including: “Black women scare me. I put this down to be chased through Amsterdam by a crazy black wh***.”

Change UK was already suffering because one of its leading MPs, Angela Smith, had described black people as having a “funny tinge.” 

Hiring Johnson’s former team did not — perhaps unsurprisingly — help them screen out other bigots.

The Electoral Commission figures also reveal that the Independent Group spent £886,000 overall on the 2019 Euro election. 

That’s about a third of what the Brexit Party (£2.6 million) and the Lib Dems (£2.5m) spent, and around half of what Labour (£1.6m) spent. 

So that was a lot of money to win a 3 per cent vote, compared with 14 per cent vote for Labour, 20 per cent for the Lib Dems and 31 per cent for the Brexit Party.  

The Independent Group for Change stood on the theory that there were a huge number of voters who thirsted for a “sensible” technocratic centrism, were driven by anti-Brexit feeling and wanted to break with the main parties. 

It bet £886,000 on it, and lost.

The Independent Group’s biggest expenditure was £229,435 with The & Partners London Ltd, for advertising, media, campaign broadcasts and market research. 

It is an ad agency trading under the slightly different name “The & Partnership” (pronounced “The And Partnership”). 

It is owned and run by Johnny Hornby, a friend of Peter Mandelson who worked on political advertising for Labour in the Blair years. 

Hornby’s company was also a major donor to the Independent Group for Change and designed their much maligned “big black stripes” logo. 

The firm claims it creates “big, bold and bionic work that blends world-class creativity with smart data, progressive technology and artificial intelligence.” 

But its bionic skills didn’t stop the Independent Group from crashing to the floor.

Death benefit and NHS fragmentation

THE government’s announcement of a £60,000 coronavirus “death in service” benefit looked like “blood money” to many people, but it was a positive — if limited — move. 

However, it shows how fragmented and privatised the NHS has become.

Permanent NHS staff who are signed up to the NHS pension will already get a “death-in-service” benefit. 

But the government came under pressure because retired and former doctors and nurses they were asking to volunteer to help in the coronavirus crisis were not covered — because they were not permanent NHS staff paying into the pension schemes. 

Those staff, rightly, demanded some coverage. Hence the broader death-in-service benefit. 

However, the fact that the benefit is broadly needed shows how few NHS staff are in fact working for the NHS, thanks to fragmentation and privatisation.  

Many support staff — cleaners, catering staff — are on the front line and exposed to coronavirus but work for private contractors. 

There are also nursing and other medical staff employed by agencies. And many doctors and nurses who are migrants from abroad on shorter contracts are also not covered by the NHS pension scheme. 

The death in service benefit for front-line NHS workers reveals that much of the NHS front line are not properly embraced by the NHS. 

Now the benefit has been agreed, it very much needs to be extended. 

We can argue about the amount, but the coverage is a very big issue: many groups are not currently covered by the benefit. 

Admin staff are exposed to coronavirus, sometimes by virtue of simply working in hospitals, sometimes because they have been redeployed to front-line services. 

Pharmacists support the NHS, and are also more exposed to coronavirus. And the huge, privatised social care system is absolutely at the front line of the coronavirus battle, and all its staff need to be covered by the death-in-service benefit. 

The 95th Anniversary Appeal
Support the Morning Star
You have reached the free limit.
Subscribe to continue reading.
More from this author
Prime Minister Keir Starmer speaks during a media conference at the end of the Nato Summit at the Hague, Netherlands, June 25, 2025
Features / 27 June 2025
27 June 2025

SOLOMON HUGHES explains how the PM is channelling the spirit of Reagan and Thatcher with a ‘two-tier’ nuclear deterrent, whose Greenham Common predecessor was eventually fought off by a bunch of ‘punks and crazies’

Palestinians receive donated food at a community kitchen in Gaza City, June 10, 2025
Features / 13 June 2025
13 June 2025

Israel’s combination of starvation, coercion and murder is part of a carefully concerted plan to ensure Palestinian compliance – as shown in leaked details about the sinister Gaza Humanitarian Foundation which reveal similarities to hunger manipulation projects in Vietnam, Malaya and Kenya, says SOLOMON HUGHES

Workers protest outside Google London HQ over the
Lobbying / 6 June 2025
6 June 2025

SOLOMON HUGHES reveals how six MPs enjoyed £400-£600 hospitality at Ditchley Park for Google’s ‘AI parliamentary scheme’ — supposedly to develop ‘effective scrutiny’ of artificial intelligence, but actually funded by the increasingly unsavoury tech giant itself

TREACHERY FORGOTTEN: John Woodcock, seen here in 2015, betrayed Labour under Corbyn. Now that the right is back in charge, he is welcome to schmooze Labour MPs for Ramsay Healthcare
Features / 23 May 2025
23 May 2025

SOLOMON HUGHES details how the firm has quickly moved on to buttering-up Labour MPs after the fall of the Tories so it can continue to ‘win both ways’ collecting public and private cash by undermining the NHS

Similar stories
QUO VADIS? James Lyons He made friends with the Labour right
Features / 24 October 2024
24 October 2024
By hiring a former TikTok PR man as its new head of comms, Labour shows that corporate wheeling and dealing rather than principled politics will be the party’s priority, says SOLOMON HUGHES
LABOUR PAINS: Keir Starmer’s government has inflicted poli
Features / 14 October 2024
14 October 2024
A Tory-lite Labour Party is clearly unpopular with the electorate who are desperate to see actual improvement to Britain’s decimated public services, writes JOE GILL
Prime Minister Sir Keir Starmer poses for a photograph with
Opinion / 10 July 2024
10 July 2024
by Radhika Desai, Alan Freeman and Carlos Martinez
Features / 6 July 2024
6 July 2024
So huge a majority on so small a vote points to the widening gulf between rulers and ruled and a deep crisis of bourgeois democracy, argues BEN CHACKO