Skip to main content
NEU job advert
Just how does Facebook make its profit?
Despite its tiny staff, the company has enormous wealth. This has as much to do with data-scraping its users as it has to do with another concept Marx detailed: religion

ONE of the consequences of the Covid-19 pandemic has been a huge increase in social-media use. Facebook alone has seen an increase in total messaging of over 50 per cent in countries most affected by the virus, and use of WhatsApp, owned by Facebook, has grown by 40 per cent.

Facebook isn’t a big employer. It has just under 45,000 employees in total — up from just seven individuals when it was launched 15 years ago. But its profits are vast — about $22 billion (£17bn) last year.

And that’s despite its $5bn (£3.8bn) fine for allowing Cambridge Analytica, consultants to President Trump’s electoral campaign, to harvest the data of its users.

That’s about £½ million profit per employee (PPE).

The 95th Anniversary Appeal
Support the Morning Star
You have reached the free limit.
Subscribe to continue reading.
Similar stories
Tents are set up along a freeway in a homeless encampment, May 12, 2025, in Los Angeles
Features / 27 May 2025
27 May 2025

In 2024, 19 households grew richer by $1 trillion while 66 million households shared 3 per cent of wealth in the US, validating Marx’s prediction that capitalism ‘establishes an accumulation of misery corresponding with accumulation of capital,’ writes ZOLTAN ZIGEDY

MONEY TALKS: A general view of City workers on Bank Street a
Full Marx / 6 April 2025
6 April 2025
Labour’s fiscal policy is already in trouble. But simply printing money is not a solution, says the Marx Memorial Library and Workers School
Disabled people protesting in 2015 against government polici
Book Review / 22 March 2025
22 March 2025
RICHARD CLARKE recommends a hugely valuable text for those seeking theoretical analysis and practical action to defend public services
RESISTANCE CREATES CONSCIOUSNESS: Amazon warehouse workers o
Books / 21 February 2025
21 February 2025
JON BALDWIN introduces a new translation of Karl Marx’s masterwork that is readable, relatable and refreshed