WORLD 1,500 metres champion Josh Kerr concedes athletics’ entertainment value has “fallen behind” other sports.

The 26-year-old Scottish athlete stunned overwhelming favourite Jakob Ingebrigtsen at August’s World Championships and now has his sights set on upgrading his Tokyo 2020 bronze at this summer’s Olympics in Paris.

Many remain concerned that athletics is falling out of favour with the British public, a predicament exacerbated by broadcast and sponsorship challenges and backed by evidence suggesting younger audiences are looking elsewhere.