
THE Manchester United Supporters’ Trust (Must) have called the Premier League club’s new ticket strategy and price hikes a “fresh kick in the teeth.”
The Red Devils caused outrage midway through their worst season in 51 years by announcing they were increasing prices of remaining tickets to £66 per match, without concessions for children or pensioners.
United chief executive Omar Berrada recently admitted they had made a mistake with their approach to that decision, which was compounded in March by large increases for some senior supporters as part of wider season ticket price rises.
Fans have been enraged once again as the club used Wednesday’s Premier League schedule release to announce their member ticket pricing strategy and introduction of match categorisation for 2025-26.
August’s opener against Arsenal is among six Premier League games in Category A priced between £59 and £97, with prices for B (11 Premier League fixtures), C (two Premier League games) and D (cup games) following in a sliding scale.
In response to the announcement, a Must spokesperson said: “After how last season went, we might have hoped the club would reconsider their plans for this new ticketing model which will see eye-watering price increases for 20,000 supporters per game who buy tickets on a match-by-match basis.
“This really is a fresh kick in the teeth for Manchester United fans.”
United say the changes mean average general admission match ticket prices will increase from £41.41 last season to £46.51 next term as they seek to increase revenues and improve financial sustainability.
Must’s spokesperson added: “What Manchester United needs next season is a united fanbase and club, with the team on the pitch supported by loyal and vocal fans roaring it back after the disaster that was last year.
“These ticketing decisions only push those regular supporters away in favour of occasional visitors and risk pricing out the next generation of younger fans who are the very future of the club.
“This match categorisation model will do enormous harm and undermine the atmosphere in the ground in a season when the team will need it more than ever.”
Must claim that United “failed to consult any of the fans representative bodies on the details of the decision, and once again they’re making choices against the interests of fans and, we believe, the club as a whole.”
The club insist fan groups were consulted and say ticket prices are lower than what they had first proposed to the Fan Advisory Board, who Berrada claimed to have engaged heavily with since the £66 decision.
But pushback from representatives have been unable to effect major change, with The 1958 fan group expressing anger after “yet another slap in the face for loyal fans.”
“Dialogue with the club is broken, ignored, or treated with contempt,” they said on X, formerly known as Twitter.
“Fans raise genuine concerns; the club responds with spin and price hikes. Profit comes first. Supporters — the lifeblood of this club — come last.
“This is yet ANOTHER example of ‘meaningful’ dialogue with our club falling on deaf ears.”

