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Labour's honeymoon wanes as majority thinks country ‘moving in wrong direction’
Prime Minister Keir Starmer speaks to the media outside Arden Academy in Solihull, West Midlands, August 8, 2024

LABOUR’S honeymoon period has shown signs of waning as a survey today reveals the majority of the public thinks Britain is “moving in the wrong direction.”

Ipsos polling conducted between August 9-12 showed a post-general election drop in favourability for Sir Keir Starmer and his Cabinet after far-right rioting gripped the country.

The pollster’s senior director of UK politics, Gideon Skinner, said Labour and Sir Keir are “still enjoying a moderate honeymoon period” with their popularity still higher than the Tories or before the general election was called.

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