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Facebook and Instagram breach EU rules by charging users to avoid adverts, European Commission suggests
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FACEBOOK and Instagram are violating EU rules by charging users to avoid adverts, the European Commission said today.
Meta has given European users the option of paying for ad-free versions of the social media platforms since November, following a European Court of Justice ruling that users have to consent to be shown ads.
But the Commission said today that preliminary findings of an investigation into this are that a pay-or-consent model still breaches the Digital Markets Act (DMA) because users do not “freely consent” to allowing their personal data to be used to target them with ads.
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