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How Olympic ideals were corrupted by capitalism
The motto of the games is 'faster, higher, stronger' underpinned by the values of 'excellence, respect and friendship' — but over time, money has eroded all these high-minded concepts, writes STEVEN WALKER
A man walks past the Olympic rings in Tokyo
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AS athletes and spectators prepare for the “festival of sport” in the forthcoming Tokyo Olympics it’s worth reflecting on the way capitalism exploits these international games which were first conceived as an embodiment of fair play.
The history of the games is littered with corruption and bribery by host countries, sex verification scandals, doping by athletes vying for post-Olympic commercial sponsorship deals and the influence of advertisers cashing in on a global television audience.
Craving prestige, governments back bids to host the Olympics spending unsustainable sums of money in the process, building contracts are awarded on the basis of bribery, venues are often left unused afterwards and vast debts left to be paid, in many cases by the poorest host country citizens.
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