Skip to main content
Boohoo, Asos and Asda face greenwashing investigation
File photo dated 15/02/21 of a general view of a boohoo store in London

THE competition regulator has launched an inquiry into whether fashion companies Boohoo, Asos and George at Asda are misleading customers with their environmental claims.

The probe from the Competition and Markets Authority (CMA), announced today, will investigate whether the firms are breaking the law by presenting their products as more environmentally friendly than they actually are.

CMA officials said they will examine Boohoo’s “Ready for the Future” range, Asos’s “Responsible Edit” range and “George for Good” after they had reports some of the clothes in these categories do not meet “green” criteria.

Donate to the Fighting Fund
Support the Morning Star
You have reached the free limit.
Subscribe to continue reading.
Similar stories
Billionaires: Facebook CEO Mark Zuckerberg, Amazon CEO Jeff
Features / 25 January 2025
25 January 2025
The government needs to raise its game when it comes to the tech giants who behave like the robber barons of old, argues NICK MATTHEWS
Asda sign
Britain / 9 September 2024
9 September 2024
Sri Lanka Asda
Features / 27 May 2024
27 May 2024
SAFIEH KABIR tells the inspiring story of the solidarity that has emerged between British Asda workers and the Sri Lankan workers who produce the garments they sell