Premier League bigwig Richard Scudamore scoffed at the idea that clubs should pay staff the living wage yesterday after the bumper increase in the TV deal.

With the league announcing on Tuesday that it agreed a £5 billion TV deal with Sky Sports, many people hoped that some of the money would be used to subsidise fans’ ticket prices and once again raised the issue of staff being paid the living wage.

Chelsea became the first Premier League club to rightfully pay staff £7.85 per hour, £9.15 per hour in London, with Luton Town, FC United of Manchester and Hearts all currently adopting the living wage.