There was only one topic I was going to talk about this week. It’s not Wayne Rooney’s dive against Preston or Arrigo Sacchi’s “I’m not a racist but...” comment (although that should not be ignored).
It is Sky Sports’ and BT Sports’ multi-billion deal with the Premier League. You can argue with the exact figures and say it is absurd to spend that much money on adults kicking a pigskin about but that’s how much the league sold itself for. There is nothing wrong with taking an absolute premium for your product.
However, there is something wrong with clubs reinvesting the money back into the wrong areas. They will try to spin it like the money will be going to a few grassroots projects and into upgrading a few toilets but the likelihood is that the teams will spend the money on transfers and paying agents.
With climate change, commercial overload and endless fixtures, footballers are being pushed to breaking point. It’s time their unions became a more powerful, unified force, writes JAMES NALTON
JAMES NALTON discusses the use of dynamic ticket pricing at the 2026 World Cup and how it amplifies a culture already set up to squeeze as much money from fans as possible



